Il progetto.

The challenge: to create a visual identity that reflects the values of design, innovation, and modularity, which are at the core of El Café’s work in the interior design and horeca furniture sector. The goal was to convey professionalism and contemporaneity while maintaining a balance between aesthetics and function.

The solution 💡: a clean, modern, and elegant visual project designed to communicate reliability and precision.
The logo stands out for its essential lines and geometric design, in which the pictogram integrates simple and balanced shapes, evoking modularity, order, and flexibility.
A visual synthesis that clearly expresses El Café’s design approach, capable of adapting to different contexts in the horeca world. A bold yet essential typeface, with geometric shapes and high legibility. It conveys contemporaneity, reliability, and attention to detail, enhancing every element of the brand identity.