Il progetto.

The challenge: to visually represent adventure, travel, and discovery. To convey visually the sense of adventure, discovery, and authenticity linked to experiential and sustainable tourism, telling the story of the agency’s identity and its connection to the outdoor world.

The solution 💡: a branding project that combines naming, logo, and a highly impactful visual identity, with an aesthetic inspired by the exploration of nature. The logo uses a bold and distinctive Cooper typeface, in which the two “O”s become a pictogram with eyebrows, a symbol of observation and curiosity, to evoke travel in a modern and dynamic way.