Il progetto.

Farmacò entrusted us with the restyling of its Brand Identity with the goal of improving the usability and readability of the logo. The original logotype had issues both in printing and when reading in reduced formats. To address these issues, a targeted intervention was needed to make the brand more recognizable, versatile, and suitable for every type of application.

We began the project by identifying the main critical points:

- readability issues in smaller sizes.
- Limited application due to the complexity of details and gradients.
- Color inconsistency, with colors that did not ensure good rendering on all surfaces.

Our approach was based on a series of targeted interventions:

Simplification of the Logotype.

- We worked on the typography to ensure greater readability.

- The name "Farmacò" was made more "farmacosy," while maintaining its distinctive character.

Optimization of the Symbol.

- The "F" was improved while retaining its original essence, but with a cleaner design.

- We better balanced the shapes for a harmonious visual result.

Color Palette and Gradients.

- The gradients were distributed more evenly within the logotype, and flat colors were strengthened to improve readability on colored backgrounds.

Versatility and Adaptability.

- The logo was designed to work in various versions and media. We created optimized versions for print, digital, and merchandising.

The new Farmacò logo is now:

- more readable, thanks to clear and well-balanced typography.
- More versatile, adaptable to different contexts and formats.
- More consistent, with optimized color management.
- More modern and professional, without losing the brand's identity.

Thanks to this restyling, Farmacò now has a more effective and recognizable visual identity, capable of communicating its value in the industry more effectively.