Il progetto.

Acre isn't just a sauce: it's the rediscovery of a centuries-old tradition. The yellow-red tomato, forgotten by the market, deserved an identity that would enhance its uniqueness and values.

The challenge: to breathe new life into this product, transforming it into a credible, authentic, and irresistible brand.

The solution 💡: a brand identity that blends tradition and innovation, with a pop, bold, and unconventional aesthetic. From the logo to the communication strategy, every detail tells the strong and distinctive character of Acre.