Il progetto.

The MyLab project was born from the need to support the evolution of a hair salon into a new concept of integrated wellness. With the introduction of the Head Spa service, the brand repositions itself as a space dedicated to personal care, where beauty, relaxation, and awareness come together.
The visual identity was designed to communicate an experience that goes beyond the simple aesthetic result: a personal, regenerating moment tailored to each client’s needs.
The pictogram synthesizes the brand’s core values through three symbolic elements: the oil drop, representing treatment and nourishment; the “M” of Mary/MyLab, expressing the personal origin and human connection behind the project; and two hands joining together, symbolizing care, welcome, and relationship.
The result is an essential and harmonious identity that conveys a holistic approach: a wellness journey where treatments do not simply transform, but accompany people through attention, balance, and connection.